For the past 15 years, Sheryl has been Principal of Shade Global, a firm specializing in representation, brand extension, and franchise management for Olympic athletes, documentary filmmakers, media/consumer product companies, and public institutions. Sheryl has represented top participants in several sports including Shannon Miller, Paul Hamm, Bela Karolyi, Morgan Hamm, Blaine Wilson, Chellsie Memmel, and Shawn Johnson in Gymnastics; Mia Hamm and Kristine Lilly in Women’s Soccer, among many others who have committed themselves to Olympic excellence.
In the field of public television, she has coordinated marketing, sponsorship and licensing for documentary filmmakers Ken Burns (Civil War, Baseball, Jazz), Ric Burns (New York, Donner Party, Coney Island), and other broadcast and cable properties. Shade Global has also been retained by media companies and public institutions to explore programming concepts, generate brand extensions and manage franchise building, including The New York Times Company, Discovery Communications, SFX/ClearChannel, and Feld Entertainment. Sheryl received industry wide recognition for the integration of the assets of General Motors, PBS and Ken Burns’ Florentine Films in the successful marketing, merchandising and outreach of the nine-part documentary series Baseball.
Prior to founding Shade Global, Sheryl served in executive marketing capacities, including her role as VP of Strategic Alliances and National Promotions at Walt Disney Pictures, focused on the development, management and evaluation of successful strategic alliances, which followed her tenure as Vice President of Worldwide Advertising at Hawaiian Tropic.
Sheryl has completed four marathons. Her seven year-old daughter is a proud member of the Level 4, Chelsea Piers Gymnastics Team.