Shade Global works with athletes, insitutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.

Utilizing a multi-disciplinary approach, we develop, execute and evaluate programs in strategic marketing, corporate communications , special events, public/media relations , sponsorship opportunities, Olympic activation, TV, publishing, internet, licensing to promote our clients.

Today’s cluttered, challenged, changing marketing landscape demands innovation, evolution and energy. No longer can companies depend on methods that may have been successful in the past. We believe the convergence of sports and entertainment marketing deserves a fresh approach.

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Coca Cola/Atlanta, GA: Beginning May 19, Coca-Cola will give Americans a ‘taste’ of how Coke is enjoyed around the world with the release of limited edition, Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, including Ethiopian, Russian, Thai, Mandarin, and of course, English. This new packaging marks the first appearance of the Coca-Cola script in different languages in the United States, with new designs appearing every two to three weeks.

Hitting stores simultaneously, 20-ounce Coca-Cola bottles will feature labels with multiple languages including those of the U.S., Bangladesh, China, Egypt, Georgia, Israel, Korea, Nepal and Sri Lanka. (read more)

GK Elite, the most recognized manufacturer of gymnastics apparel in the world, announces an athlete representation agreement with fifteen-year old American gymnast Shawn Johnson. This agreement is designed to help Johnson develop her talent as she grows to become one of the most prominent female American gymnasts on the scene today. Fresh off major victories at the Visa Championships, August 15-18, 2007, in San Jose, CA and the Pan American games in (read more)