We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multi-media cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Sheryl Shade
Founder
For the past 18 years, Sheryl has been Principal of Shade Global, a firm specializing in representation, brand extension, and franchise management for Olympic athletes, documentary filmmakers, media companies, and public institutions. Sheryl has represented top participants in several sports including Shannon Miller, Paul Hamm, Bela Karolyi, Morgan Hamm, Blaine Wilson and Chellsie Memmel in Gymnastics; Mia Hamm and Kristine Lilly in Women’s Soccer, among many others who have committed themselves to Olympic excellence.
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7.17.08 |
by shadeglobal
Sports Business Journal named Sheryl Shade one the top agents of the Beijing Olympic Games.
After forming a relationship with the USA Gymnastics team in 1996, Shade has emerged as the pre-eminent manager of gymnastic talent. This summer she’ll be looking to capitalize on the anticipated success of Paul Hamm and Shawn Johnson.
Comments (0) | Permalink | Posted in: About Us |
12.1.06 |
by Stanton Shade
Recently Amy and Sheryl contributed an article detailing their thoughts regarding the management of women in the sports world to www.womenssportsfoundation.org. (read more)
Comments (0) | Permalink | Posted in: Thinking |
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