Johnson, Connect With The World Over a Coke
5.12.08
Coca Cola/Atlanta, GA: Beginning May 19, Coca-Cola will give Americans a ‘taste’ of how Coke is enjoyed around the world with the release of limited edition, Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, including Ethiopian, Russian, Thai, Mandarin, and of course, English. This new packaging marks the first appearance of the Coca-Cola script in different languages in the United States, with new designs appearing every two to three weeks.
Hitting stores simultaneously, 20-ounce Coca-Cola bottles will feature labels with multiple languages including those of the U.S., Bangladesh, China, Egypt, Georgia, Israel, Korea, Nepal and Sri Lanka.To connect U.S. consumers with the spirit and excitement of the upcoming Games, a special Coca-Cola “Six Pack” of athletes will be featured on collectible packaging and in-store materials. The “Six Pack” includes gold medalists Natalie Coughlin (swimming), Steven Lopez (taekwondo) and Sanya Richards (track & field); Olympians LeBron James (USA basketball) and Andy Potts (triathlon); and Olympic hopeful Shawn Johnson (gymnastics). Leading by example, the athletes also are serving as Coca-Cola “Ambassadors of Active Living” to help encourage and inspire people to lead active, balanced lives.
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